Last time I’ve watched MTV I was surprised to see this superb non-subliminal ad for the upcoming Renault Twizy in David Guetta’s Where Them Girls At music video:
Renault Twizy featured David Guetta's new clip
The car is running –ok,ok, dancing – to the rhythm of David’s beats. Not sure if the advertisement placed on the top of the building is translated in other countries or even censored/blurred when aired?
Here is the clip (the Renault Twizy is at 03:10)
I ask myself what’s the strategy followed by Renault: I think this promotion is to place the brand Renault and to give it a “younger” image, but why not having shown the car driving around in the city instead of showing an animated ad?
Here is the contra-green-example: Jay’z OTIS modded Maybach! Nice ride isn’t it? 😉
Maybach modded by Jay-Z
Liked this blog entry? Why not checking my article concerning subliminal ads in videoclips?
Link: http://www.renault.com/fr/vehicules/renault/pages/twizy.aspx