“Baby you can drive my car”… When the Beatles sung this song (http://www.youtube.com/watch?v=8Ts2U1mkfz4) it was clear: music hits are closely linked to man’s best wheeled friend: the car. Cars, cars and again cars, over the past twenty years the video music industry has continuously combined this rolling object with music and artists to the point that some clips turned to be cult and are so impregnated in the people’s brain that the sole citation of the clip name lets directly recall which brand was featured in the video clip. I’ve decided to make a small selection of the best music video clips of the past years including cars and how these cars were driven in an original manner. Under the term “original manner”, I mean the fact that the cars were part of a stunt or played the main role during the whole music video clip. And no I won’t be talking about Justin Bieber and his Fisker Karma. But talking about electric cars, have you noticed that neither a Tesla nor the Chevrolet Volt ever appeared in a video clip? And of course I won’t list all the appearances of the Mercedes S Class in hip-hop video clips. So to be part of the following list, the cars really had to play an “important and original role”. Enjoy the ride!
Crashing a BMW in reverse mode: Coldplay – The Scientist
This clip is a real masterpiece at it was recorded in reverse mode. This technique also used in famous video clips like “Return to Innocence” by Enigma gets with Chris Martin’s performance a new dimension. The Coldplay band leader had to train to sing the song backwards. The video clip shows also the accident of Chris driving with his girlfriend in a BMW_E28 http://en.wikipedia.org/wiki/BMW_E28 in slow-motion.
Crash Test Grannies: Madonna – What is feels like for a girl
This clip was actually banned for a short time because being too violent. The violence of the last scene filmed in slow motion is the reason of this ban… If you have never seen a Camaro being crashed into a pole then this clip will show you what’s left…
The Burning Gangsta Ride par excellence: Kanye West & Jay-Z – Otis
I must admit this car is really cool or is it because it throws flames? Or just because it’s so crazy to destroy a Maybach 57 and to fix the front boot to the back of the car? This kind of extreme car customization was never seen before (even X-Zbit in Pimp My Ride hadn’t such a crazy idea). This is the craziest car ever featured in a music clip.
Arab girls driving cars are sexy: Bad Girls – M.I.A
Winner of the MTV Music Award 2012 (Best Direction and Best Cinematography), this video clip shows how girls are driving cars on two wheels (http://en.wikipedia.org/wiki/Ski_%28driving_stunt%29) in a straight line somewhere in the middle-east (actually in Morocco). You will also find a very transparent flashy car (Perspex car).
This clip directed by Romain Gavras, is very impressive mixing a lot of politico-cultural messages and really cool stunts. But the idea of these stunts is mainly inspired by these YouTuber’s exploits:
This is the inspiration for the video:
If you are interested you can watch the making-of :
Ferrari vs. Lamborghini: Cosmic Girl – Jamiroquai
The most popular car chase of the music video clip history. But who won? Can you remember? Jay Kay pushed his passion for cars to the summon by imitating the Ferrari Logo onto the cover of “Travelling without Moving”
First and last appearance of the Maybach Exelero: Jay-Z – Lost Ones
Did you know that only two samples of this car was built. Jay-Z had the permission from André A. Jackson http://en.wikipedia.org/wiki/Andr%C3%A9_A._Jackson to use it in this clip. It was the first and the last time this car appeared in a video clip. http://en.wikipedia.org/wiki/Maybach_Exelero
Electricity is cool: David Guetta – Where Them Girls At
If you followed my blog (http://www.mat-d.com/site/david-guetta-renault-twizy-ad-in-where-them-girls-at-ft-nicki-minaj-flo-rida-music-video/) or AutoGreenBlog you will certainly have noticed my post concerning the first time an electric powered car made its appearance in a music video clip. It’s the Renault Twizy that jumps and gyrates on a billboard. Nice, French, let’s see how the youngest party goers will react and if they are going to buy this new road-UFO.
The sexiest garage owner ever : Rihanna – Shut Up and Drive
Don’t step out of the ride: Lenny Kravitz feat. P. Diddy – Show me your soul
Why stepping out of a ride to go to a party? Yep you’re right, better stay in it and let an industrial lift bring you and your Rolls Royce directly up to the party stage. How weird is that?
German car prayer by French rappers: NTM – Ma Benz
Don’t try to translate what the Parisian rapper duo NTM tries to tell you, this won’t make any sense unless you are French and understand what those guys really want to achieve with this song. A real hit in France that turned the brand really to be very popular amongst young people and now even 15 years after this track (and clip) was released, you’ll still might hear this song during car TV shows as backing track, when… a new Mercedes is presented. I personally think that the brand got a really bad gangsta touch through this track in France.
The best tribute to motorsport: Robbie Williams – Supreme
This music video clip is personally the best homage to the F1 made by a musician. Reenacting the golden 70-60’s era of Formula One with an artistically well realized mix of old F1 videos footage featuring Jackie Stewart and a Robbie Williams (Bob in the clip) incorporated over a chroma key effect (http://en.wikipedia.org/wiki/Chroma_key ) into the F1 circus and racing actions. For F1 fans a really nice video clip with a lot of references and famous F1 driving scenes of the 70’s.
Pure Bentley promo: Limp Bizkit – Rollin
Yes this is a clip we won’t see anymore, not because of the Bentley Azure but because of the Twin Towers. This clip was recorded a few weeks before 9.11. The other main role in this video clip is played by Fred Durst driving with his band members through the streets of New-York with a very freak’o’matic attitude; but come on the song is so cool, you would do the same if you had this ride 😉 The years 1999-2001 where really good years for automotive product placement in video clips. At that time many uprising stars (like P.Diddy, Busta Rhymes, Jay-Z) directly integrated luxury automobiles in their clips like the famous Mercedes S-Class.
An armored car in Marseille: Robbie Williams – Road to Mandalay
The armored cars fascinates the most… the thieves: Robbie Williams decided to steal one and to drive along the Provence and Marseille’s harbor after having robbed the content of the armored car by crashing a crane car in it. Please don’t try this in your neighborhood!
Flashy Mini: Nelly Furtado – Parking Lot
Take some Minis and put them in a parking lot: the lights of the car will do the rest and you will get Nelly Furtado’s new videoclip. Notice how the Minis were customized for the clip.
I Need a new Ferrari: Dr. Dre – I Need a Doctor
This is probably the most impressive stunt in the history of hiphop videoclips. Dr. Dre is driving along the Pacific Coast when … his Ferrari 360 lifts up, flies over about 10 meters in the air and crashes on the tarmac leaving the Prancing Horse ride in a very bad state; to be more precise: completely broken. The stunt was directed by Rick Avery (http://www.rickavery.net). Here is a picture of Rick and Dr. Dre after the stunt http://www.hardknocks.tv/?p=1791. Yes they are smiling, the stunt and the result is really impressive. And if you like Top Gear you will be happy to read, that Rick Avery will team up with Richard Hammond for his next DVD explaining stunts in
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-onlocation-20121023,0,1088865.story
BMW Z4 in the desert: yes: Pitbull feat. Marc Anthony – Rain Over Me
The intro is a pure ad for BMW with detailed closeups on the car so that you will for ever know that the car you see in this clip is a BMW Z4.
Liked this blog entry? Why not checking my article concerning subliminal ads in videoclips?